The Psychology of Persuasion – Robert Cialdini

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Geschrieben von: Robert Cialdini
Vorgestellt von: Raoul Plickat
The Psychology of Persuasion – Robert Cialdini

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.