Misbehaving is Richard Thalers arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth – and change the way we think about economics, ourselves and our world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to TV game shows and businesses like Uber. Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Misbehaving: Was uns die Verhaltensökonomik über unsere Entscheidungen verrät – Richard Thaler
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Geschrieben von: Richard Thaler
Vorgestellt von: Axel Brückner
Misbehaving: Was uns die Verhaltensökonomik über unsere Entscheidungen verrät – Richard Thaler